Silvia Septiani, Gahefira Nur Fatimah. The Role of Content Marketing and Live Streaming in Improving Decisions to Purchase Skincare Products on the Shopee Application . Managiere [Internet]. 2024 Dec. 20 [cited 2025 Dec. 26];2(2):59-66. Available from: https://ojs.edupartner.co.id/index.php/managiereandbusiness/article/view/70